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334th ESA Council: Media information session
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By NASA
In today’s crowded digital landscape, cutting through the noise is paramount for any organization trying to connect with its audience. Recognizing this, NASA has embarked on a significant initiative to streamline its extensive social media presence, aiming to create a more unified and impactful digital voice for its groundbreaking work.
The National Aeronautics and Space Act of 1958 tasked NASA with providing the “widest practicable and appropriate dissemination of information concerning its activities and the results thereof.” The 2025 social media consolidation project is designed to fulfill this mandate more effectively. By reducing the number of agency accounts, NASA seeks to make its work more accessible to the public, avoiding the potential for oversaturation or confusion that can arise from numerous social media accounts bearing the NASA name and insignia.
Over time, NASA’s social media footprint has expanded considerably, growing to over 400 individual accounts across 15 platforms. While this allowed for highly specialized updates, it also created a fragmented digital landscape that was challenging for both the public to navigate and for NASA to manage efficiently.
To ensure a more cohesive and impactful digital presence, the consolidation project involved a thorough evaluation of every existing account. Accounts were assessed based on several key considerations, including their compliance with federal and agency policies, their activity within the last year, their unique value proposition, their level of two-way engagement with the public, and their approach to publishing new, original content versus reposting existing material.
Based on this comprehensive evaluation, accounts will be handled in one of a few ways:
Deactivate/Sunset: Many accounts that publish content that can be effectively absorbed by broader channels will be sunset. This means they will cease active posting and eventually become inactive or removed from public view by the platform. Merge: Content and followers from some specialized accounts will be merged into larger, thematic accounts or NASA’s flagship channels. This ensures valuable information still reaches the intended audience, but through fewer, more prominent feeds. Rebrand: A small number of accounts may be rebranded to better align with the new strategic framework, reflecting a broader scope or a more direct connection to core NASA initiatives.
This initiative builds upon the success of previous digital transformation projects within the agency, such as the Science Mission Directorate’s social media consolidation project in 2019 and website modernization in 2023. Both efforts resulted in streamlined processes, modernized content, and more focused communications, and NASA anticipates similar positive outcomes from this current social media consolidation.
Ultimately, this strategic shift underscores a broader trend for NASA’s digital communication strategy: the move toward quality over quantity. For NASA, it’s about making vital information more accessible and digestible, ensuring the agency’s awe-inspiring work resonates deeply with a global audience. The future of space communication promises to be more focused, more powerful, and even more inspiring.
References:
Blog posted by Dr. Z
Statement on NASA’s social media directory
Web, app, and NASA+ transformation
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By European Space Agency
The European Space Agency’s (ESA) newest planetary defender has opened its ‘eye’ to the cosmos for the first time. The Flyeye telescope’s ‘first light’ marks the beginning of a new chapter in how we scan the skies for new near-Earth asteroids and comets.
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By European Space Agency
After an extraordinary six-week voyage from northern Norway, the iconic Norwegian tall ship Statsraad Lehmkuhl has docked in Nice, France, concluding ESA’s 2025 Advanced Ocean Training course. Braving everything from wild storms to calm near-freezing seas, students aboard mastered techniques for collecting ocean measurements and harnessed satellite data to unlock insights into our blue planet.
Led by experts, this real-world expedition offered more than education – it sparked curiosity and a deeper commitment to understanding and protecting our oceans.
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By European Space Agency
On 31 May 2025, the European Space Agency (ESA) made history by transmitting a live performance of The Blue Danube Waltz into space from its Cebreros deep space antenna in Spain. This symbolic gesture elevated Johann Strauss II’s famous waltz, often considered the unofficial ‘anthem of space’, to its rightful place among the stars.
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