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By European Space Agency
Video: 01:15:00 Watch the replay of the media information session where ESA Director General Josef Aschbacher and ESA Council Chair Renato Krpoun (CH) brief journalists on the key decisions made during the ESA Council meeting held at ESA Headquarters in Paris on 11–12 June 2025.
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By NASA
In today’s crowded digital landscape, cutting through the noise is paramount for any organization trying to connect with its audience. Recognizing this, NASA has embarked on a significant initiative to streamline its extensive social media presence, aiming to create a more unified and impactful digital voice for its groundbreaking work.
The National Aeronautics and Space Act of 1958 tasked NASA with providing the “widest practicable and appropriate dissemination of information concerning its activities and the results thereof.” The 2025 social media consolidation project is designed to fulfill this mandate more effectively. By reducing the number of agency accounts, NASA seeks to make its work more accessible to the public, avoiding the potential for oversaturation or confusion that can arise from numerous social media accounts bearing the NASA name and insignia.
Over time, NASA’s social media footprint has expanded considerably, growing to over 400 individual accounts across 15 platforms. While this allowed for highly specialized updates, it also created a fragmented digital landscape that was challenging for both the public to navigate and for NASA to manage efficiently.
To ensure a more cohesive and impactful digital presence, the consolidation project involved a thorough evaluation of every existing account. Accounts were assessed based on several key considerations, including their compliance with federal and agency policies, their activity within the last year, their unique value proposition, their level of two-way engagement with the public, and their approach to publishing new, original content versus reposting existing material.
Based on this comprehensive evaluation, accounts will be handled in one of a few ways:
Deactivate/Sunset: Many accounts that publish content that can be effectively absorbed by broader channels will be sunset. This means they will cease active posting and eventually become inactive or removed from public view by the platform. Merge: Content and followers from some specialized accounts will be merged into larger, thematic accounts or NASA’s flagship channels. This ensures valuable information still reaches the intended audience, but through fewer, more prominent feeds. Rebrand: A small number of accounts may be rebranded to better align with the new strategic framework, reflecting a broader scope or a more direct connection to core NASA initiatives.
This initiative builds upon the success of previous digital transformation projects within the agency, such as the Science Mission Directorate’s social media consolidation project in 2019 and website modernization in 2023. Both efforts resulted in streamlined processes, modernized content, and more focused communications, and NASA anticipates similar positive outcomes from this current social media consolidation.
Ultimately, this strategic shift underscores a broader trend for NASA’s digital communication strategy: the move toward quality over quantity. For NASA, it’s about making vital information more accessible and digestible, ensuring the agency’s awe-inspiring work resonates deeply with a global audience. The future of space communication promises to be more focused, more powerful, and even more inspiring.
References:
Blog posted by Dr. Z
Statement on NASA’s social media directory
Web, app, and NASA+ transformation
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By European Space Agency
The performance of a lower limb prosthesis has been evaluated in microgravity conditions for the first time during the latest ESA parabolic flight campaign on the ‘Zero G’ aircraft.
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By NASA
Credit: NASA NASA has awarded a bridge contract to ASRC Federal System Solutions LLC of Beltsville, Maryland, to provide financial support and project planning and control services to the agency.
The Program Analysis and Control Bridge Contract has a total potential value up to $98 million with a 13-month period of performance beginning Saturday, May 24. The contract includes both cost-plus-fixed-fee and indefinite-delivery/indefinite-quantity components.
The scope of the work includes business functions such as accounting, scheduling, documentation and configuration management, as well as security compliance. The work will occur at NASA Headquarters in Washington, Goddard Space Flight Center in Greenbelt, Maryland, and Langley Research Center in Hampton, Virginia.
For information about NASA and agency programs, visit:
https://www.nasa.gov/
Tiernan Doyle
Headquarters, Washington
202-358-1600
tiernan.doyle@nasa.gov
Jeremy Eggers
Goddard Space Flight Center, Greenbelt, Maryland
757-824-2958
jeremy.l.eggers@nasa.gov
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Last Updated May 23, 2025 LocationNASA Headquarters Related Terms
NASA Headquarters Goddard Space Flight Center Langley Research Center View the full article
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By NASA
1 min read
Preparations for Next Moonwalk Simulations Underway (and Underwater)
Advanced Composites Consortium team members gathered during May 2025 at NASA’s Langley Research Center in Virginia for a technical review of activities in the Hi-Rate Composite Aircraft Manufacturing project.NASA NASA and its partners in the Advanced Composites Consortium gathered at the agency’s Langley Research Center in Hampton, Virginia, on April 29-May 1, 2025.
Team members from 22 organizations in the public-private partnership are collaborating to increase the production rate of composite aircraft, reduce costs, and improve performance.
The team discussed results from the Technology Development Phase of NASA’s Hi-Rate Composite Aircraft Manufacturing (HiCAM) project.
The project is evaluating concepts and competing approaches at the subcomponent scale to determine technologies with the greatest impact on manufacturing rate and cost. The most promising concepts will be demonstrated on full-scale wing and fuselage components during the next four years.
Through collaboration and shared investment, the team is increasing the likelihood of technologies being adopted for next-generation transports, ultimately lowering costs for operators and improving the U.S. competitive advantage in the commercial aircraft industry.
Want to Learn More About Composite Aircraft Research?
Go to the HiCAM project page here Facebook logo @NASA@NASAaero@NASA_es @NASA@NASAaero@NASA_es Instagram logo @NASA@NASAaero@NASA_es Linkedin logo @NASA Explore More
2 min read NASA Composite Manufacturing Initiative Gains Two New Members
Article 9 months ago 1 min read HiCAM 2023 Spring Review
Article 2 years ago 1 min read HiCAM Research Team at Electroimpact
HiCAM Research Team at Electroimpact
Article 2 years ago Keep Exploring Discover More Topics From NASA
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Last Updated May 13, 2025 EditorJim BankeContactShannon Eichornshannon.eichorn@nasa.gov Related Terms
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